Friday, May 21, 2010

BMW New 5-Series Launch Event

This post is a bit late.

This was the BMW New 5-series Launch event a couple of weeks ago. By now, you would have seen the adverts in the media or probably the car itself in the showrooms and have placed your bookings, or maybe even driving one on the road now.


Anyway, having never attended a car launch that came with dinner, I was curious. Yes, dinner. Plus the fact that they tried to make this so exclusive got me even more curious. It was strictly by invitation only wor... and each invitee can bring only one guest/partner. And it seems this launch event was over 3 days and all of the 3 days were full - that's what I was told lah... but then, later you can see the pic which showed many empty seats at the dinner tables.

Held in KLCC, it was a pretty impressive show. The registration area was almost pitch black and once we've got our names confirmed on the list, we were ushered through the entrance into a very very bright (it was so bright I almost had to put on my sunglasses!) hall exhibiting all the 5-series models that have been produced so far. It took a few moments for our eyes to get adjusted to the brightness and the colourful display of all the previous models of the 5-series...






Cocktails, beers, wines, champagnes & hard liquors were on free-flow... together with lots of canapes served by scurrying service crew while guests waited for dinner.


At last the curtains went up and everyone was ushered into another hall where long tables with flickering candle lights were set up. It looked like the great dining hall of Harry Potter's school - Hogwarts, really.



The menu was created by Chef Chris Bauer of Frangipanni, to be "a unique and beautiful exploration of local flavours combined with established fine European cuisine".



What were served and the accompanying wine...

Freshly schucked Oysters with Caviar, Lemon Pearls & Pickled Japanese Cucumber
with Cape Mentelle Sauvignon Semillon 2008


Tea-smoked Salmon with Echire Creme Fraiche, Confit Potatoes & Salmon Roe
with Cloudy Bay Chardonnay 2007

Black Rice Risotto with Grilled Prawn, Baby Squid & Black Mussel
with Cloudy Bay Pinot Noir 2007

Mandarin Orange Sorbet with Confit Zest

Grilled Betel Leaf-wrapped Tenderloin with Savoy Cabbage & Indonesian Black Nut Sauce
with Cape Mentelle Zinfandel 2006


The Triplet Dessert comprised of...

Chocolate Terrine with Pistachio Mousse

White Chocolate Cheesecake with Dark Chocolate Sauce

French Toast with Roast Apple & Dulce De Leche Sauce

Entertainment was also provided as we wined and dined...


Right after dessert was served, the Star of the Night was unveiled...


Everyone surged forward and crowded round the Star...


It was really difficult to get good shots of the car! But then, by now I'm sure this power baby is no longer a mystery to everyone!


OK, now let me get back to my dream of cruising down the highways in my 535i...


"Joe" who is constantly craving said...

saw one on the road, i must say the new front grows on you, like the 6 series front!

vialentino said...

wah...nice bmw the car...long time din drive it for review already....nice car...

J said...

Mmmmm - the food look great! :D

UnkaLeong said...

I love the angel eyes ;)

CUMI & CIKI said...

phaw! when u taking me for a spin in your new car?! LOL

PureGlutton said...

Joe: I like the new front - sexy n garang!

PureGlutton said...

Via: Yes it is indeed a very nice car ;-)

PureGlutton said...

J: Yeah, the food looked not bad but taste-wise, was just so-so only ;-)

PureGlutton said...

Unka: Yeah the eyes are sleek and sexy but somehow I still prefer the previous 5-series model :D

PureGlutton said...

Ciki: New car?? Where got? Oh u mean the one in my dream?! :D

fatboybakes said...

oooh, my brothers in law and parents in law were all at this function.

bmw woodside said...

Well,You are right PureGlutton .Really its looking sexy.